Quotes Leo Burnett

A good ad which is not run never produces sales....

A good basic selling idea, involvement and relevancy, of cou...

Advertising is the ability to sense, interpret... to put the...

Advertising says to people, 'Here's what we've got. Here's w...

Anyone who thinks that people can be fooled or pushed around...

Creative ideas flourish best in a shop which preserves some ...

Curiosity about life in all of its aspects, I think, is stil...

Fun without sell gets nowhere but sell without fun tends to ...

Good advertising does not just circulate information. It pen...

I am one who believes that one of the greatest dangers of ad...

I have learned that any fool can write a bad ad, but that it...

I have learned that it is far easier to write a speech about...

I have learned that trying to guess what the boss or the cli...

I have learned that you can't have good advertising without ...

I have learned to respect ideas, wherever they come from. Of...

I regard a great ad as the most beautiful thing in the world...

If you can't turn yourself into your customer, you probably ...

If you don't get noticed, you don't have anything. You just ...

Let's gear our advertising to sell goods, but let's recogniz...

Make it simple. Make it memorable. Make it inviting to look ...

Plan the sale when you plan the ad....

Regardless of the moral issue, dishonesty in advertising has...

The greatest thing to be achieved in advertising, in my opin...

The secret of all effective advertising is not the creation ...

The secret of all effective originality in advertising is no...